This checklist walks you through the elements that consistently distinguish posts that drive comments, shares, and clicks from posts that get scrolled past. Use it before every publish — especially for high-stakes posts.
The first line decides whether anyone reads the second. The checklist enforces it.
Every post should have a visual that earns the stop. Checklist makes you defend each choice.
Comment, share, click, save — every post needs one. Never publish a post that asks nothing.