Last updated: June 5, 2026
This Cookie Policy explains how Thought Labs, LLC ("Thought Labs", "we", "us") uses cookies and similar technologies on this website. It supplements our privacy policy.
Cookies are small text files placed on your device when you visit a website. We use them to keep the site working, to understand how it is used, and — with your consent — to measure and personalize advertising. You can accept or reject non-essential cookies at any time using the button below or the "cookie settings" link in the footer of every page.
The tables below list the cookies we use, grouped by the same categories you control in the preferences panel. Non-essential cookies are only set after you consent to the relevant category.
Required for the site to function and to remember your privacy choices. These are always active and cannot be switched off.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
cc_cookie | Thought Labs (cookie consent) | Stores your cookie-consent choices so we can honor them on future visits. | 6 months | First party |
__cf_bm | Cloudflare | Bot management — helps distinguish humans from automated traffic. | 30 minutes | Third party |
Help us understand how visitors find and use the site so we can improve it.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated client ID. | 2 years | First party |
_ga_8B6DYM97WJ | Google Analytics 4 | Persists session state for our Google Analytics 4 property. | 2 years | First party |
_ga_5NDQWQHQ7V | Google Analytics 4 | Persists session state for a secondary Google Analytics 4 property. | 2 years | First party |
FPID | Google Analytics (server-side) | First-party identifier used for server-side Google Analytics measurement. | 2 years | First party |
FPLC | Google Analytics | First-party linker cookie used to measure visits across our domains. | 20 hours | First party |
hubspotutk | HubSpot | Tracks a visitor’s identity and associates their activity with a HubSpot contact. | 6 months | First party |
__hstc | HubSpot | Main analytics cookie storing the visitor token, domain, and visit timestamps. | 6 months | First party |
__hssc | HubSpot | Tracks the current session to determine whether to increment the session count. | 30 minutes | First party |
__hssrc | HubSpot | Detects whether the visitor has restarted their browser within the session. | Session | First party |
Used for measurement and ad personalization across Google, Meta, LinkedIn, and other ad platforms.
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_fbp | Meta (Facebook) | Identifies browsers for ad delivery and conversion measurement. | 3 months | First party |
_fbc | Meta (Facebook) | Stores the Facebook click identifier — set only when you arrive from a Facebook ad. | 3 months | First party |
li_fat_id | Stores the LinkedIn click identifier for conversion attribution — set only when you arrive from a LinkedIn ad. | 30 days | First party | |
_gcl_au | Google Ads | Conversion linker — stores ad-click information to measure conversions. | 3 months | First party |
FPAU | Google Ads (server-side) | First-party identifier used for Google Ads measurement. | 3 months | First party |
_gtmeec | Google Tag Manager | Stores hashed information used to improve conversion measurement. | Session | First party |
UserMatchHistory | Ad-cookie syncing and audience matching — set if the LinkedIn pixel runs. | 30 days | Third party | |
bcookie | Browser identifier used by LinkedIn — set if the LinkedIn pixel runs. | 1 year | Third party | |
lidc | Used by LinkedIn for data-center routing — set if the LinkedIn pixel runs. | 1 day | Third party |
We also set hubspotutk_backup and __hstc_backup — first-party copies
of the HubSpot analytics identifiers above, used to preserve those values for longer. They serve
the same purpose and fall under the same category as the cookies they back up.
Durations shown are the maximum lifetime requested. Most browsers cap how long any cookie can persist (commonly around 400 days), so the actual lifetime may be shorter. Cookies marked "set only when…" are placed only in the circumstances described.
You can also remove or block cookies through your browser settings, though some features of the site may not work as a result.
If you have questions about this Cookie Policy, contact us at [email protected].