Ad Retargeting Calculator

Know your retargeting budget before you commit

Plan Your Retargeting Budget With Confidence

Retargeting only works if you can actually hit your audience often enough to convert. This calculator plugs in your audience size, target frequency, and CPM/CPC ranges to tell you what budget you need.

Works for Facebook, Instagram, and web-based retargeting platforms like AdRoll.

Ad Retargeting Calculator
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Impression Targets

Plug in audience size and frequency goals to get a working monthly budget.

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Click Goals

Convert click-through expectations into ad-spend forecasts.

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Multi-Platform

Use the same model for Facebook, Instagram, and web retargeting.

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